Amazon Supply is coming, and it can be a threat to wholesale distributors. But it doesn’t have to be that way.
There are ways that wholesale distributors can. One way to compete is to have your own site where your customers can buy online from you, check their orders, view invoices, and other services that you may have to make it convenient for your customers.
“Distributors need to get their website’s functionality up to speed by offering online purchasing. While they are updating the platform, ensure it can be viewed optimally on mobile devices. Secondly, they need to have rich, robust, product data content, and sophisticated search capabilities in order to support the on-line store. A great web store without good content is just as ineffective as a poorly functional website with good content. Unfortunately, most distributors have one or the other at this point. Or worse, a poorly functional website with poor data content. Do not let your customers be one click away from becoming loyal to the competition.”
Make it easy for your customers to do business with you.
Amazon Supply and the Great Data Divide | Ted Magazine