The internet retail behemoth, Amazon, has long been a threat to brick and mortar retailers, but not so much for wholesale distributors. Until now.
Jeff Bezos has been quiet about Amazon Supply, the Amazon product that could conceivably be a competitor to wholesale distributors.
“You can get industrial motors, flanges, valves, fasteners, materials, janitorial supplies,” he said. And that was it, before moving on to proudly tell shareholders that the world’s largest gummy bear, a 72-ounce sugary beast, was for sale on Amazon.com. Whether the lack of hype is a deliberate part of a stealthy rollout or Bezos just thinks selling rubber gloves to dentists lacks p.r. value, wholesalers are taking the threat seriously, and it’s easy to see why.
With this possible threat in mind, distributors need to be thinking and planning for new strategies. Two of the big reasons that companies and people buy on Amazon are price and convenience. Make it convenient for your customers to do business with you. Offer more to your customers by offering online services such as ecommerce, or simply to allow your customers to see account and order information online, where they can have 24/7 access to information.